Brand & PerformanceDesign, engineeredfor results.
10+ years building identities and creatives that hold up under real ad spend.
Design that survives contact with performance data.
I'm a Senior Brand & Performance Designer with 10+ years building visual identities, advertising creatives and digital experiences for e-commerce, B2B, SaaS and growth teams.
At Metris, I support 12+ client accounts across fashion, wine, musical instruments, industry, services and retail, working alongside media, strategy and client teams.
Results reflect the combined work of design, media, strategy and client teams.
What collaborators say about the work.
The ability to capture our vision and translate it into a visual identity that perfectly represents the company was impressive. The result exceeded our expectations.
The designs we received were extremely creative and well-thought-out, aligning aesthetics with our business strategy. I highly recommend their services!
The professionalism shown was top-notch. The commitment to deadlines, objectivity throughout the process, and a final delivery that surpassed what was agreed upon were the major differentiators.
The communication and attention to detail were a huge differentiator. The ability to align what I had in mind with the final project result was impressive. I was very satisfied.
Performance creative systems for growth accounts
Paid social and landing page creative for accounts across fashion, wine and retail, built and iterated alongside media and strategy teams.
Complete brand identity system
Strategy, logo, typography, color and guidelines built into a working visual system.
Conversion-focused landing pages
Landing pages designed in Figma, built with WordPress and Elementor, or developed through vibe coding.
AI-assisted creative production at scale
Generative imagery and reusable briefing systems built to keep quality high as volume scales.
Strategy
- Brand identity & art direction
- Creative testing with performance teams
- Campaign strategy across funnel stages
Execution
- Graphic & digital design
- Performance creatives for Meta and Google Ads
- Landing page & e-commerce design
- Email marketing & campaign design
Tools
- Photoshop, Illustrator, InDesign, Premiere Pro
- Figma, WordPress, Elementor
- CapCut, Filmora
- AI image & video generation at scale
AI-Powered Workflow
- Claude, Claude Code
- ChatGPT, Codex, Gemini
- AI-generated product imagery & scalable content systems
- ~37% faster production through structured workflows
Senior designer embedded in a performance marketing team, supporting 12+ client accounts and projects across fashion, wine, musical instruments, industry, services, retail and e-commerce.
- → 6x–25x ROAS accounts
- → ~37% faster production
- → Creative direction: Pizzato Vinhos, Malacara Store, Akústica Musical
Independent designer and creative partner for B2B, SaaS, fintech, retail and e-commerce companies.
- → Complete brand identity systems
- → Conversion-focused landing pages
- → Meta & Google Ads creative systems
Performance designer responsible for conversion-focused landing pages and advertising assets for digital products and services.
- → Full Meta & Google Ads sets across funnel stages
- → End-to-end design and implementation
Designer allocated to the XP Investimentos Revenue Trader squad, supporting XP, Rico and Clear.
- → 10+ assets delivered per week
- → Regulated financial environment
Brand and digital designer responsible for integrated creative work across B2B and B2C accounts.
- → Key visuals & campaign systems
- → Weekly delivery across multiple accounts
A workflow built for volume without losing quality.
Understand the account, the audience and what performance actually needs to move.
Set the creative direction before producing a single asset.
Generative imagery and reusable systems to scale output without losing consistency.
Read results with media and strategy teams, then adjust.
Let's build something that performs.
Open to conversations, collaborations and remote projects with global teams.
→ avelino@patacho.design